Swedish Pharmacy Commercial Trains Billboard

Published on Mar 3, 2014

Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.

Swedish Pharmacy Commercial Trains Billboard

Published on Mar 3, 2014

Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.